Context that turns data into decisions
Custom user properties and segments let you filter feedback by plan, role, or any attribute that matters - so a 10-vote request from enterprise accounts outweighs a 100-vote request from free users.
Enterprise accounts
plan = enterprise
Churned in 30 days
churned_at > 30d ago
Power users
sessions > 20/mo
A raw vote count ignores who's voting. Enterprise customers and trial users don't have the same weight, but most tools treat them identically.
What you get
Custom fields
Sync any user property - plan, company, role, MRR - from your app to HeedLab.
Named segments
Save reusable segments like 'Enterprise accounts' or 'Churned in 30 days' and filter any view by them.
Weighted insight
See which requests come from your highest-value users, not just the noisiest.
Target surveys
Fire in-product surveys at a specific segment rather than your entire user base.
Ready to hear your users out?
Launch a feedback board in under two minutes and turn requests into your roadmap.